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Thailand protects local companies with new brand strategy!
Thailand's Ministry of Commerce launches new initiative to protect domestic brands and combat counterfeits in 2025.
Thailand protects local companies with new brand strategy!
Thailand's Ministry of Commerce is taking a proactive approach: the introduction of a new strategy aims to improve the protection of local companies. This initiative is supported by a new program called Trademark Monitor, which focuses on monitoring foreign efforts to register Thai trademarks abroad. The ministry takes strong action against potential intellectual property infringements and allows Thai trademark owners to file timely objections, such as Nation of Thailand reported.
Director of the Intellectual Property Department (DIP), Auramon Supthaweethum, has stressed that protecting trademarks is of great importance internationally. Injuries abroad represent a significant barrier to Thai exports, particularly affecting key industries such as consumer goods, fashion and electronics. The initiative is in line with Trade Minister Suphajee Suthumpun's “Quick Big Win” policy and aims to strengthen the international presence of Thai brands.
Insights into Intellectual Property Protection in Thailand
The intellectual property situation in Thailand has improved significantly in recent years. In 2017, Thailand was moved from the Special 301 Priority Watch List to the U.S. Watch List. Trade Representative (USTR) downgraded and will remain there in 2023. However, it is important for companies entering the Thai market to consider protecting their intellectual property rights (IPR). It is advisable to obtain non-disclosure agreements and local legal advice before introducing new products, such as trade.gov determines.
The Department of Intellectual Property manages the IP system in Thailand and provides various services, including e-services for registration and fast-track procedures for patents and trademarks. Companies operating in Thailand can register IPR for trademarks, patents, designs and geographical indications. Appointment of a local representative is required when submitting applications.
Legal foundations and challenges in the IP area
Thailand has a variety of laws protecting intellectual property. The most important include trademark law, patent law and copyright law. These laws allow rights holders to take legal action against infringements, such as thailand-property-lawyers.com explained. In particular, rights holders should be aware that Thailand is not a member state of UPOV (International Convention for the Protection of New Species of Plants), but has its own laws protecting plant species.
Particular attention is paid to combating counterfeiting and piracy, which are a major problem, particularly in the online market. In January 2021, the DIP initiated a memorandum of understanding that provides for joint protection of IPR on the Internet, which shows that cooperation between the state and private actors is also being actively promoted.
However, the challenge remains that despite these advances, there are still many counterfeit goods on the market. It is important for small and medium-sized businesses to work with trade associations and organizations that support IP protection to protect their rights and protect themselves from economic disadvantages.