Mariah Carey's live show: Thailand on the way to cultural world domination!

Mariah Carey's live show: Thailand on the way to cultural world domination!

On October 10, 2025, Thailand will be in the spotlight as the Thonburi Phanich Group has organized a spectacular concert in collaboration with local partners. Themed “Culture-level Marketing,” this event uses art and music to connect Thailand globally and strengthen national soft power. In this regard, international superstar Mariah Carey will perform live at the Impact Challenger Hall in Muang Thong Thani on Saturday, October 11th. The show promises a stunning light and sound production that will take fans on a musical journey through three decades of Carey's greatest hits.

Ticket prices vary between 7,500 and 20,000 baht and are available both online www.thaiticketmajor.com or by phone at 02-405-8818. This event is a prime example of Thailand's ambition to position itself as a cultural center in Asia and contributes to the country's global promotion Nation of Thailand reported.

Thailand's soft power strategy

Thailand is increasingly relying on soft power and wants to use its popular culture internationally. Over the past decade, Thailand's entertainment industry has gained global attention, leading not only to economic investment but also to an increase in the tourism sector. Popular Boys' Love (BL) series and Thai pop music have helped promote the positive image of Thailand as a progressive society. Even series like “Master of the House” make it into Netflix’s Global Top 10 – a fact that further increases Thailand’s international recognition ORF online determines.

The Thai government launched a comprehensive initiative on September 1, 2025 to increase the country's global cultural influence. This strategy covers various areas such as tourism, arts and digital content and is implemented in close collaboration between the Ministry of Culture and the Ministry of Foreign Affairs. It is crucial to present the Thai narrative in an internationally coherent manner, which places a focus on cultural diplomacy Thai Times.

Strengthen cultural connections

The government sees music and national festivals like Songkran as a way to attract international tourists. A motto that is strengthened, among other things, by promoting Thai films and participating in international cultural festivals. Tax incentives are also intended to create an attractive environment for foreign investment in order to promote local content. The Thai entertainment industry is seen as key to this plan as it not only embodies national identity but also provides economic opportunities.

Although Thailand has already made great progress, there are warnings about challenges such as political instability and competition with countries such as South Korea. Experts recommend a diversified content strategy and warn against over-reliance on individual genres to ensure long-term cultural and economic stability.

Overall, Thailand is on a promising path to establishing its cultural identity globally while preserving its native culture. The upcoming concerts and challenges show that the country is ready to position itself as a major player in the global cultural scene.