Club Pilates conquers Bangkok: 20 new studios in wellness high!

Club Pilates conquers Bangkok: 20 new studios in wellness high!

There's a lot happening in the area of ​​wellness and fitness in Bangkok! Club Pilates, a trendy Xponential Fitness brand, has signed a deal to open 20 new studios in the Thai capital. The first branch is scheduled to open its doors next spring. The brand is thus proving that it has a good knack for trendy markets, as Thailand is considered one of the fastest-growing wellness markets in the world. Athletech News reports that the wellness sector in Thailand grew from $31.6 billion in 2022 to an impressive $40.5 billion in 2023. A real boom year with an increase of 28.4%!

Bob Kaufman, president of Xponential Fitness International, highlighted that Thailand is a trend-setting place for Pilates. Franchise partners Thanayous and Varissara Kositsakul bring experience in building global brands to Thailand and see great potential for Pilates to fit well with the country's wellness and lifestyle trends. The Kositsakul family is also the backbone of Me In Motion, a diversified lifestyle and wellness company.

Wellness market on the rise

But what is behind this rapid growth? According to that Global Wellness Institute Thailand has now taken the lead among the 25 largest wellness markets. This is also reflected in wellness tourism, which shows a remarkable annual growth of 119.5%. In 2023, this generated revenue of $12.34 billion. International travelers spend an average of $1,735 per trip, while domestic tourists spend $367.

The continued popularity of wellness properties and hot springs, which have grown by up to 14% in recent years, highlights this trend. This shows that Thailand is well on its way to becoming a preferred destination for health-conscious travelers and wellness seekers. With the support of the government, this sector will be further developed. Prime Minister Paetongtarn Shinawatra sees the wellness economy as central to promoting economic growth.

Future outlook and strategic plans

The Thai government is actively involved in strengthening the wellness sector. Health Minister Somsak Thepsuthin announced the launch of the Wellness Business and Beyond training program. This program, implemented in collaboration with the Medical Fund for the People Foundation and other partners, is intended to address the needs of the market. He emphasized that the global healthcare industry is a critical economic driver.

In order to position Thailand as a medical and wellness center, the Ministry of Public Health is planning numerous measures. This includes top-notch hospitals, internationally recognized medical professionals, and competitive healthcare costs. This all contributes to Thailand having the potential to become one of the world's leading wellness destinations.

Overall, an exciting picture emerges for the wellness landscape in Thailand. With new franchise openings, growing interest and government support, the country is on the cusp of new heights in the health and wellness industry.

As you can see, the future of wellness in Thailand is by no means a question of “if,” but only of “when.” So keep an eye out for the new Club Pilates Studios and further developments in this dynamic industry!

The Nation has more insight into Thailand's health policy efforts that are driving this growth.